Colleges are often very effective at marketing to 16–18 year olds. They create a strong sense of anticipation around their open events and present themselves in a way that appeals directly to young people making important decisions about their future. For schools, there is a lot to learn from these approaches – and with a few adjustments, your Sixth Form can attract just as much attention while reflecting your own unique ethos!
At FSE Design, we work with schools across the UK to produce prospectuses, websites and marketing campaigns that help them stand out. Here are some practical ways to take inspiration from colleges and apply it to your own Sixth Form marketing.
Building Anticipation
Colleges rarely just announce an open evening; they build momentum with clear, consistent communication. This might include social media campaigns, countdowns and visible posters around the local area.
How we can support you: We can design and supply posters, banners and flyers that reflect your Sixth Form brand. A dedicated landing page on your website can also help capture registrations and enquiries in advance.
Showcasing the student experience
One of the most effective things colleges do is put their students at the centre of their marketing. From promotional videos and social media campaigns to student-led tours, prospective learners are encouraged to see themselves in the environment.
How we can support you: We can design prospectuses, social graphics and web content that highlight authentic student voices. We can also create short video content, giving potential applicants a sense of what it’s really like to be part of your Sixth Form.
Highlighting life beyond the classroom
Colleges often focus on what it feels like to study there, showcasing not only subjects but also enrichment opportunities, facilities and future pathways. This sense of experience is what resonates most with 16–18 year olds.
How we can support you: Our design and web teams can ensure your Sixth Form materials – whether printed or digital – reflect the wider culture of your school. From alumni stories in your prospectus to image-rich galleries or virtual tours on your website, we can help bring this to life.
Keeping the process simple
Another strength of colleges is making it easy for students to express interest or apply. With quick online forms and clear calls to action, the journey from first enquiry to application is smooth.
How we can support you: We can design application forms and enquiry features for your Sixth Form website that are mobile-friendly and straightforward. Automated follow-up messages can also be integrated to keep prospective students engaged.
Making a strong impression on the night
Your open evening is the point where all of your marketing comes together. A clear identity and well-presented materials help create a professional and welcoming atmosphere.
How we can support you: We can provide everything from pull-up banners and subject handouts to a professionally designed Sixth Form prospectus. These details not only support the event itself but also give prospective students and parents something tangible to take away.
You don’t need to mirror colleges exactly – but by adapting some of their most effective ideas and combining them with well-designed marketing materials, you can make a real difference to your Sixth Form applications.
At FSE Design, we specialise in supporting schools & colleges with websites, prospectuses and wider marketing campaigns. If you’re planning your next open evening and would like to maximise its impact, get in touch, we’d be happy to help.